elf Power Grip Primer + 4% Niacinamide – 24ml | Smooth, Hydrate & Long-Lasting Makeup Base

The e.l.f. Power Grip Primer + 4% Niacinamide (24ml) is a best-selling, gel-based face primer designed to lock in makeup for all-day wear while nourishing the skin. Formulated with 4% Niacinamide, this primer not only extends the life of your foundation but also helps brighten, smooth, and even out skin tone for a flawless base.

Its sticky yet lightweight gel texture ensures your makeup grips onto your skin without feeling heavy, giving you a long-lasting, fresh look. Ideal for all skin types, including oily, dry, and combination, this multitasking primer works to:

• Grip & Hold Makeup: Keeps foundation, concealer, and powder in place throughout the day.

• Skin-Caring Formula: Infused with 4% Niacinamide to reduce dullness, smooth texture, and balance oil production.

• Hydration Boost: Provides a refreshing, hydrating layer that leaves skin looking plump and radiant.

• Blurring Effect: Minimizes the appearance of pores and fine lines for a soft-focus finish.

• Vegan & Cruelty-Free: Like all e.l.f. products, this primer is 100% vegan and never tested on animals.

Key Benefits:

• Extends makeup wear for hours

• Brightens skin with 4% Niacinamide

• Hydrates and smooths texture

• Suitable for all skin types

• Non-comedogenic, lightweight gel formula

How to Use:

Apply a small amount of e.l.f. Power Grip Primer evenly to clean, moisturized skin before makeup application. Wait 30 seconds to let the primer set before applying foundation or concealer for the best grip and flawless finish.